mlm presentation skills

Reality and MLM Presentation Skills

Why do people join an MLM?

If you don’t know the answer, in less than a full sentence, it should be a big “aha” moment for you.

It was for me.

My confession?

My good friend of 37 years and business mentor Ronnie V, a multi-millionaire in traditional business, gave me some great advice when I was struggling, frustrated and beginning to have self-doubt.

I met Ronnie in 1978.  At the time he was the GM for M.O.N.Y and little did I know that a job interview would lead to a lifelong friendship and mentorship.

I got the job, selling insurance.

I set records.

Drove poor Ronnie nuts.

I’d work about 5 days a month in the field, 2 half days on the phone setting up appointments.   He’d scream, while smiling, “You could make a fortune!  Why won’t you work, like, 2-3 weeks a month?!!?”

Anyway, back to the MLM conversation.   He listened to my plight and asked me a simple question.

“Do you remember the day I asked you to speak at the sales meeting, tell the other guys what you were doing?”


“Do you remember I gave you 60 minutes, and you finished what you had to say in like 2-3 minutes?”


“Do you remember what you told them?”

“Sort of.”

“You told them if they didn’t know why people bought insurance they’d never come close to their goals.”

“And your point?”


80/20 Presentation Makes the Dream

Just do it, really, get one or better yet, a chess clock app on your phone.

Chess clocks are dual clocks.  Once you move your piece, you hit the clock and your time stops and your opponent’s clock starts.

Once he moves, same thing… he hits his clock; it stops and yours starts.

Try it out on the phone when talking to possibilities, it’s free, and it’s priceless.   Will make you a fortune.

Initial call? 80% Them
Initial call? 80% Them

The target?  The prospect should be talking 70-80% of the time in that initial call.

The easiest way to do this and the honest way to do this is to use the Hero’s Journey model.

This lends itself to a transparent conversation about their desires.  This is critical.


All and I do mean ALL the decisions you make, I make, my wife makes and, most importantly, your possibility/prospect makes are made by the Limbic System.

It evaluates the reward potential of a judgment call.

Meeting with you?  A judgment

Agreeing to render a decision?  A judgment

Enrolling?  A judgment

Engaging once they enroll?  A judgment

Think knowing how to get the prospect to build reward potential might help?

See, if you build it… with how great your plan, product, and company are… you are forcing your values on them, using fear of loss and making a pitch.  In other words, you become a blabbermouth.

Blabbermouth or Mentor?

So what does the Hero’s Journey Skillset (using the 20/80 MLM presentation skills) do that transforms the prospect into the presenter and they build value?

It’s the story inside every story ever written or told… including movies, poems, books, and scripture.  It’s really your story.

You were willing to take a risk financially and emotionally, stepping out of the life you have for the hope of a different outcome.   And, if you attain that outcome?   It affects you and the people around you, their lives…. in essence the hero in every story steps from the KNOWN into the UNKNOWN… goes through challenges and trials and temptations (like quitting), and once she/he overcomes these things, returns to his or her tribe as a hero.

Maya Angelou said. “anyone who tries to change their world has courage, and they are a hero.”

It’s true… so true.

So why do MLMers, for 50+ years now, use fear when the person really needs courage?

Can we scare people into having courage?   Pretty stupid when you think of it that way.

If you’d like to grab those skills next session, get on the early release list.

Awareness is the beginning of change.   Time yourself, and the possibility.  It will be an “aha” moment.


The alternative is to not expand your skill set and spend lots of time and money listening to motivational crap.  Really, it’s crap.

Why do I say that?

"don't quit and don't forget to buy my CDs"
“don’t quit and don’t forget to buy my CDs”

Motivation means motive in action.  All those stories those wonderful speakers tell about not quitting and being determined will never get your “motive” in action, not really.

Like a hot bath, feels good for a while but sooner or later, you’re in a puddle of cold, dirty water.

TOUGH LOVE: “If you can be discouraged from your dream, you should be.” Quincy Jones.  He’s right.

Unfortunately, thousands of people pay hundreds, thousands of dollars to hear people, in essence, say, “don’t quit, you can do it.”

Not true.

It’s all about skill, not pumping ourselves up and having a stranger tell us “yes you can” followed by the mantras and heartwarming stories.

I know, I listened to that stuff… learned it and shouted it from the rooftops!!

Until the conversation with Ronnie V… and until that conversation, yup, I was a blabbermouth.

Of this I am sure… the science is clear and so is the reality.   If you learn how to have a transparent conversation with the prospect and THEY build value, not you… there are no objections, there’s no stalling, there’s no need ever to give a motivational speech or recommend one.


For the same reason you joined… the hope of a different outcome.

So, find out, OK?  Are you a blabbermouth?

Get a timer.

We’re walking the beaches of the world as recovered blabbermouths.


mark januszewski

world’s laziest networker

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