It’s Not About You, It’s About Them
Over the last few days, we’ve been discussing Oren Harai’s brilliant work, Break From the Pack.
Harari’s premise is that we are in commodity hell and we laid out 4 keys to avoiding sounding like everyone else.
It’s not that your deal is not special. It’s that 3 key points about what you do sound just like everyone else…your pitch sounds just like theirs.
Stay in denial, you’re roadkill.
We’ve got to break from the pack and Oren’s book gives some really cool ways to do that…if you can really get out of denial.
Here are 5 things you can do right now.
The premise behind Think and Grow Rich is R2A2.
Recognize, Relate, Assimilate and Apply.
Here are the Fab 5 I pulled and applied…and do they work.
1. Realize you are the leader of your organization.
In the end, it’s the way it is. Unfortunately, most people don’t realize it until it is too late.
Get out of denial about all deals sounding the same to prospects.
If I hear one more person tell me why their deal is sooooooooo different you may need to talk me off a ledge.
Your plan, product, innovation, etc. has nothing to do with why they join.
Does that mean what you have is not GREAT? No.
But everyone thinks that!
Sorry, that’s the way it is 😥
3. Take a Risk
So you’re a great guy or gal…and you have a great deal…and?
If you don’t stand for something, you’ll fall for anything.
People join because they want to be a part of something bigger NOT because of technology or vitamin configurations. As good as they may be, those things don’t inspire people.
What do you stand for?
4. Set The Way
This sounds like point #1 but it is not.
You’ve got to set the tone for your teammates in what you stand for, you’ve got to show them the way.
Are you the team that gets Mom home? Vacations 3x a year? Helps people pay for their kid’s education?
You’ve got to let them know and carve that path for them.
5. 3% not 100%
Intensity around your cause will attract the 3% that will join, stick and grow.
You need some crazy people to get it rolling and while other’s try to be everything to everyone, you’ll explode.