I can hear the Uplines screaming!
Can you hear them?
“How dare you tell people to work less?”
People seem, as wifey, The Fabulous Davene likes to say, ‘lose their common sense the minute the application is submitted.’
She’s right. (Hey, a happy wife is a happy life).
Massive action in MLM is, without a doubt, massive insanity.
We’ve never had to take massive action nor have we preached it on the teams we’ve been blessed to build.
To make beachfront money…
- You don’t need to take massive action.
- You don’t need to work like your hair is on fire
- You definitely don’t need to work faster so you don’t miss ‘vertical growth’
- You don’t need to outwork, outslug or outperform a full-time MLMer – a matter of fact, that is a really bad idea
Is it just me or has someone else noticed that the idea of time leverage has been lost on all the madness being spewed online these days?
Time leverage. What is it?
Earning money off the efforts of others is the common definition… in exchange for teaching them what to do or having taught how to teach others what to do.
The question is, what should it really look like?
That was the question I had as I lost my MLM innocence in the mid-’90s.
It was right around the time I got to a tad over$7000 a month. It became clear to me something was really wrong. All the leaders were saying people could make $100,000 a year part-time but they were all working full time… hmm!
I noticed as my business grew the demands on my time increased and the percentage of the ‘bumps’ in my income monthly was not as big… hmm.
So I went outside MLM and sought advice about time leverage. What should it really look like?
Done properly, I found out as your income increases, the time we are investing should stay static.
It was not the case with my business and it surely was not the case with any leaders I knew, and they were the ones who ‘taught me.’
Yes, we must take action
As the old saying goes, “If you’re in a hole, stop digging!”
The real objective of the business, when you get down to it, is time leverage, isn’t it?
We decided back in 1996 to abandon this nonsense about massive action and to focus on time leverage. What would we have to do, have to change and have to stop doing to achieve the objective… make full-time income in 10-12 hours a week and as our income passed 6 figures plus, still get it done in less than 12 hours.
More outside research, (I love MLMers but unfortunately, most of us, at first, just copy people who are making money without really examining their concept of the business model.) English? We look at the paycheck instead of the entire operation.
Could there be a better way?
Before you take ANY action, let alone massive action you must make CERTAIN that the actions you are taking and that you want people to copy have two key components.
- They must be effective!
- They must serve the objective – time leverage
The great discovery we made at a one-day business seminar about ‘hitting deadlines and achieving objectives’ was that better than 90% of business people work on efficiency first.
That sure described me, and for most people starting MLM… they do exactly that, right? We’ve got jobs, families, responsibilities, so we focus on ‘how to fit this in’ while copying the methods of someone making a lot of money, never taking into account effectiveness.
Effectiveness is everything.
Where do we need to be effective?
Talking to people! The pitch, as it were.
Short is good.
Shorter is better.
Shortest is best.
It takes less than 30 seconds to get someone to agree to look at your business if you know the network marketing skills that are effective. And, 80% will say ‘yes’ and it should be rejection free.
Imagine that being the case?
Talk to 10 people …8-10 say yes to looking… 6-8 show up.
Does it serve the objective?
Sure, because those skills that work, based on common sense* are easy to teach.
Common sense? If everybody wants more time, more money and to pay less in taxes, the question is not, “How do I find the right people?”
The question is “How do I learn to talk to people effectively about my MLM?”
Once you do that and teach it to others, your chances of hitting the bulls-eye, time leverage goes up and the idea of working like your hair is on fire and taking massive action vanishes. It’s not necessary for people who are effective.
What are your thoughts?