Blog   Leads Don’t Build Leaders ~ Learn to Sponsor More With The Right Words


Are the words we use the key to sponsoring more?

Talk about a sure thing… can bank it.

Let’s get one thing straight right up front….leads do not build leaders.

If your friends and relatives didn’t like what you had to say, why in the world would you believe strangers would?

Only the inexperienced or fearful would fall prey to the nonsense the bottom feeders, with their promise of ‘massive lead flow’, are peddling.

When I was working leads with 2 different direct sales companies way back in the 1970s I quickly learned that leads don’t mean squat if you can’t convert them.  How was it that….. at both M.O.N.Y. and Britannica, working the same number of leads, from the same source of advertising, with the same exact support and same products the same 2-3 hotshots and myself produced, month in and month out far greater results?


How could I, month in and month out be the top producer?

The magic sequence of words.

How could wifey, The Fabulous Davene, instantly be top producer for 2 years at a Honda Presidential Dealership……when she never sold anything in her life?

# 1 Producer with no experience and NO LEADS
# 1 Producer with no experience and NO LEADS

She, too, surrendered to the idea that the words we use and the order we put them in will make or break us.   Leads don’t mean squat if you can’t convert them.  And while we’re on that subject, why the hell would anyone believe

that strangers would like what we had to say when our friends did not?  Duh?


When my daughter Chelsea finished her third read of Think and Grow Rich, [grab a free copy here, cool site, no upsells], she formed a Definite Major Purpose, [DMP].  One that would, she felt,  connect her to her higher self and make, eventually, a difference in the world.   [Hates, really hates GMOs in food]…….

So she came to me and said, “Dad, I’ve got DMP and I want to make the first 2 steps happen in 12 months, not 5 years.”

“Earn it,” I said.

“No Dad, I don’t want help financially, I want this to be mine.  So I’ve got and idea to get to Kauai and get this rolling fast but I need to sell the idea to make it happen and be a grown-up.”


Chelsea has mastered the magic sequence of words

“How do I sell the idea.  It never seems you are selling but, well, you know, you make things happen.  Will you teach me how?”

I told her….”Words.  The right words make money, the wrong words don’t.”

So she learns, in a matter of minutes, [much brighter than dear old dad], and makes it all happen in 8 months.

Moves here.   Lands a job in a place she can put her dream into action, promotion, promotion and promotion follow.  She’s starting a movement.   She knows how to talk to people, she knows how to pick the right words.

We chat about it one day……and I told her I’ve got a problem…..trying to people to understand leads don’t build leaders.  I tell her “I’ve been screaming leads don’t build leaders but people keep throwing hard earned money away on that garbage…..they hear me…..but …….they keep making this terrible choice.  It’s like they hear it but they’re not listening and acting on the message.  I’ve got to find a way to prove it’s the words and sequence that people use.”   See, if you can get more people to look and say ‘yes’ you don’t need as many people.  Everybody knows the big money in networking isn’t in sponsoring more, it’s in getting more people sponsoring.  So I ask the magic words, “got any ideas honey?’

She says, “let’s do a palindrome,” to communicate how important the sequence is.

“What the hell is that?” I ask her.   She does a role reversal on me…..tells me to look it up, just like I always told her.

I do.

A palindrome is a word, phrase, number, or other sequence of units that may be read the same way in either direction.

She says, ‘let’s make it frontwards it shows words don’t matter, just leads and then backwards it gets your point across.’

It was fun working on this together…..and, like Chelsea said, “dad, if they listen to this and still don’t think words and the sequence is the difference between success and failure, they’ll never get it.”

So… you go…’s the proof that the words we use and sequence is everything


Here’s 2 skills that will help you get a ‘yes’ on demand…..rejection free.   It’s never about sponsoring more, is it?   It’s about getting more people sponsoring and the words we use and sequence of those words is the difference between success and failure.  Once you know how to do it, simply teach it to your team and – BAM! – you’ll have more people sponsoring.

And while we are at it, let’s deal with all this balderdash about investing time with Facebook Systems……folks they’ve been around for better than 4 years, these alleged ‘Social Media’ – ahem – ‘Magic Systems’ ….and, to date, we’ve never heard from a single person who built a successful MLM group using them……the guys and gals peddling this garbage tell you it happens but what MLMer do you know, in your company, that has done it with hunderds of people in their group successfully?  Does the number ‘zero’ strike a familiar note?

Is social media important?  Yes, in today’s world it is.

Is there a way to use it?  Yes

Most MLMers use it backwards…..’looking for leads’ and have never been taught that ‘content is king.’

Building groups in the 1000s that have paid 100s of 1000s was done by sponsoring 27 people.


We knew the right sequence of words and taught them, hands on, what to say so they would never run out of people to talk to.

How does that work?

If you learn to get a ‘yes’ 80% of the time to looking and showing up, you collect more decisions and sponsor more people.

It’s their list that keeps you in business, that supplies an endless flow of leads….

And really, what would you rather call?   Strangers or people who know and like the person you just sponsored.

While I’m on the bully pulpit here……let’s also get past the dopey notion that we ‘don’t have to bother our friend and relatives.’

I like my friends, I like my family……and, here comes common sense…..if it ‘bothers’ my friends and relatives why would we believe it won’t ‘bother’ strangers?  Good grief.

Let me know what you think…..


mark januszewski

world’s laziest networker

Mahalo For Stopping By and Sharing
Mahalo For Stopping By and Sharing

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