Welcome to Commodity Hell

Oren Harari’s breakout business book, “Break from the Pack” should be required reading for folks starting a home-based business.

See, I thought my company and plan and products were unique.

I did not know, for a time, I was in commodity hell.

“Yeah, that’s crap,” I thought when I first discovered this concept of commodity hell.

My product is ‘unique!’

My pay plan is ‘patented!’

My company & training is ‘the best!’

Whatever is this commodity hell others are in does not really apply to me.

Burn this one on your brain.

Uniqueness is Terminal.

It will keep you broke, believing what you have is unique.

See, even if it were true, [unlikely], it still doesn’t matter.


Everyone is saying the same thing.


You’ve just called a prospect…let’s pretend it is you, OK?

Your 3 key points to you?

  1. Awesome product
  2. Best pay plan
  3. Best company, training

Now imagine I call you and pitch you.

Here are my  3 points:

  1. Awesome product
  2. Best pay plan
  3. Best company, training

See what I am saying?

The prospect hears the same thing from everybody!

Commodity Hell

Oren Harari’s book, “Break From the Pack,” was not really written for folks in home-based businesses but it is spot on and has given us a huge edge.

The technological advances, inevitable imitation of everything that gains any traction and the commoditization of everything makes this a fact of life.

This is why thinking your deal is unique will get you killed in business.

In health and nutrition, and think some ‘scientific’ evidence is going to make a difference?

You’ll be roadkill.

Love your product? Great.

It’s got nothing to do with growing, with breaking from the pack of ‘me too’ and ‘mine is better’ competition we all face every day.

I’ve gleaned 4 great concepts from Break From the Pack,” and will share them in this post and the next 3.

Enjoy and use this information to get out of commodity hell.

Remember, it is the prospect’s point of view that matters, not yours.

The first thing you’ve got to do to break from the pack is master the 3 “C’s”

  1. Curious
  2. Cool
  3. Crazy

Here’s a good way to start …


mark januszewski

world’s laziest networker

About the Author

  • Let’s not forget the other thing they say, ” We have the BEST TEAM”!! Isn’t it sad that so many companies teach the wrong way and send their people out sounding like fools and the new prospect never knows why they get beat up all the time, or why people don’t pick up their calls anymore. Spent too many years there. So, if being crazy is one of the traits you have to have to be a success than I qualify, just ask Davene 🙂
    Thank you for teaching people on how to get where they want to get in life. It’s so sad when people spend years with a company and thousands of dollars and end up just discouraged and sad. Sometimes the truth is hard to hear, especially when you believed everything your company told you was true. But if you remember why you got into network marketing you’ll find the courage to deal with the truth and make the changes.

  • Mark, Im really enjoying your content. Ill definitely be sharing your stuff with my team!
    Gotta go help create and build up some “crazy” network marketers.

    I really like what you said in another post, “Getting along with people helps but nothing helps forge a relationship like helping people make money.”
    So So true!
    Thanks for the great wisdom and training you are provoding!

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