Blog   How Do You Gain A Competive Edge In MLM?


Network marketing is like any other business but the obsession people have with thinking and believing it is ‘so different’ blocks most people from learning some simple business concepts and gaining a huge competitive edge.

Think about it for a minute.   Yes, we have a different method of paying people than a traditional job…..yes the home-based business model is different than traditional brick-and-mortar businesses….but it is still business.

And as ‘different’ as we want to believe we are, traditional, successful businesses principles apply.

After all, we are dealing with people and market share.

And what do successful businesses do?

Identify ‘who’ they are marketing to and ‘how’ they can best ‘market’ what they have to offer.


In the previous blog we showed the person in MLM and dissatisfied with the results as well as people looking…..are no longer impressed with marketing plans or products.

They survey, over 2500 people, shows that beyond a shadow of a doubt, that today’s candidate clearly understands while the product and plan and company may be great, they fully….and I mean fully…..realize they know that they need to learn ‘how to’ market themselves.

They know this: they know the product and plan won’t market themselves…..they KNOW they need to market themselves and what they have to offer.

So how is this an ‘edge’?

If you know what people really need and want, what the ‘avatar’ is looking for, then it’s easy to address and satisfy their needs and wants.

Today's Candidate Knows They Need Skills & Support

Pitching people on how great the product and plan are…, really, like asking a naked man for the shirt off his back.  He’s saying, “I don’t know how to market myself” and most people are telling them the ingredients in the product and why that makes them great……..she’s saying, “I don’t have the skills, will you teach me and support me?” and most people are saying, “we have the best pay-plan in the galaxy!”


And there it is in a nutshell.

How do I know?

Well, do you want to be embarrassed?

Fail in a business you’re going to talk to your friends and acquaintances about?

No one does.

And while your competitors talk about their plan and product… can use the information form these 2 charts to gain a massive advantage.

Again – they know they need to ‘market’ themselves and that is a network marketing skill.


So what does this really mean?

It means that you now know what your prospects want.

They want you to teach them the network marketing skills they will need to marketing themselves…..they know, read this carefully….that if they are going to make some money, they need to talk to people.  If you’ll commit to them, teach them the skills and then demonstrate they skills with them until they master them….they will join you.


Successful businesses find out what their customers need, and reps are your best customers, and then get it to them.  This is marketing 101.  And MLMers who deny standard business principles apply?  Let them be right…..why wake up your competitors?

The really cool thing is that it is the right thing to do anyway.


So how do you do it?

This is the really extraordinary part.

When talking with prospects I send them The 3-Deep Pattern and always work on the phone with others reps they would be working with.  This offers both the concept of the kind of support they will be getting and proof that we work together….plus it’s more fun anyway.

Wait, it gets better.

More proof today’s prospect knows they need to learn the skills to succeed.

All you have to do is realize the people you are talking to want to hear you make calls so they can learn how.

Remember what the real problem, that you can easily solve, for your prospects is?

They don’t want to be embarrassed or criticized….they know they need to learn the networking skills that will help them market themselves SUCCESSFULLY.  Once they know how and master it, they’ll duplicate.

Put these 2 charts together and what do they say to you?

What they say to me is 99.6% of prospects know they need to learn some skills to succeed and they want to hear the people that enroll them show them ‘how’ not ‘tell’ them how to do it correctly.

How do I do it?

Simple.  I work my list, their list, anyone’s list on a conference call……and I forward the skill ‘What Goes Through The Prospect’s Head‘ to them…..we make the calls with them and let others listen in… me a competitive edge and leverage.  I am building others’ businesses and my own while demonstrating what they are heard in the training, over and over.

Everybody knows that repetition is the mother of skill…..but the cool thing, the leverage….it that I am not taking time out of my business to do it…..I am teaching by building.

MLM is not really different than any other business….it’s just common sense……find out what your potential customer needs, fill that need and do it over and over again.

The edge you have is that most MLMers think that their plan or product is their edge.

You know better.


mark januszewski

world’s laziest networker

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