I promised Success Coach Kathy Zimmer that I’d limit myself to 1 rant a quarter.
It’s July… YIPPEE! A new quarter and I get to go on a rant.
It drives me nuts!
It just drives me nuts how far off base the collective consciousness is in network marketing today.
How to sponsor more people is the calling card of the ‘magic system’ peddlers, fleecing the new, inexperienced or improperly trained reps of millions and millions and millions of dollars.
It’s not all their fault.
It’s criminal but it really takes two for the crime. I’m not mad at them, they’re not worth the price of my time. It’s really the companies, the MLM companies, who have led the flocks down the wrong path.
They don’t seem to know the business they are in.
If we just take a step back, pause and THINK about the objective of the business model, we can make a quick and simple adjustment than takes a minimal amount of common sense.
So what is the real promise of the business model?
This is a time leverage business
There is just a constant flow of wonderful people at our site, calling us and emailing us with ‘the question’ that proves, over and over, that no one is teaching them that this is a time leverage business.
The question? “How do I sponsor more people into my MLM?”
That is the wrong question because all businesses have an objective.
Ford assembly lines are designed to roll new cars off the line.
Apple production lines are designed to roll new Macs off the line.
MLM businesses are designed to grow the group by having more people sponsoring, not have you sponsor more people.
This simple skill, teaching the people you enrolled, hands-on, how to sponsor and how to teach others to sponsor is a lost art.
Without it, you will never, ever create time leverage and realize the promise of the industry.
You simply cannot keep sponsoring more people and do a good job of helping others learn how to sponsor effectively.
Lots doing a little
Growth by having lots of people do a little bit. Including you.
The payoff is bigger than you can think. Not only is working 3-deep or more far more profitable, but it is also the ethical thing to do.
Today’s MLM has bought the line of bullshit from the lead hustlers and companies who offer incentives for the person or people who ‘sponsor more.’
They are short-sighted. Think about it. It’s not about how many people you sponsor that will determine the growth of your group, it’s the number of people you have sponsoring people.
While most business mistakes come from working on efficiency, winning businesses work first on EFFECTIVENESS.
Effective or efficient?
What difference does it make if you’re efficient but what you are doing is not effective?
And trying to sponsor more and setting that in motion within your group is neither effective nor efficient.
When we enroll someone we are promising to help them have a better life on some level. If we don’t invest in them, teach them the skills to effectively recruit and sponsor, but instead try and sponsor more, we abandon them. They burn through a short list and quit.
Result? You’ve got to go sponsor more.
Compare that to sponsoring Harry, helping him learn the networking skills to sponsor people via the 3-Deep Pattern, and then repeating that with the folks you help him sponsor. Treat Harry’s personals as if you were their sponsor… then repeat again with their personals.
Harry learns the skill because he has seen it dozens of times and so do a few others.
The 3-Deep Pattern is the lost art, and once you get it, it’s on our site and it’s free by the way, you’ll have a network marketing skill that hits the objective, time leverage.
You’ll have some really cool things going on
- Your group will be sponsoring more in less time
- You’ll hit the objective of the model, time leverage. Growth in volume and sponsoring without growth in time expended
- Your newer members will pick it up faster because a ‘group’ all doing the same thing gets copied faster than an individual
- You and your team will know the ‘right people’ were there all along
- You’ll know, in your heart, you and your team have ethics – you’ll all be following through on the promise to help people
- Your team will master the skills because people are helping them hands on.
- You’ll know what I know – that less than 1% of people making gangster money is not because people can’t find the right people. It’s because they were never taught the right skills.
We don’t sponsor more by trying to sponsoring more… we get more people sponsored by teaching more people the skill of how to sponsor, getting a yes from a prospect rejection free.
Best part? 2 tiny steps.
- Learn the skill to get a yes from 80% or more of prospects you talk to
- Learn the 3-Deep Pattern and teach Step 1 – 3 or more levels deep personally
This is all based on the truth that all networkers, who have both time and money, know duplication cannot be taught, it’s caught by people helping people.
The catch? We simply cannot teach what we do not know.
The solution? Pay the price and learn the network marketing skills that will help others.