How does one ‘market’ themselves in network marketing?
LOVE THIS QUESTION?
People looking for network marketing help asked this question, ‘how do I market myself?’
Good question, normal for folks looking at our industry……and at the same time, really sad to hear.
While everyone wants to know ‘how to’ get started fast this phrase, ‘how do I market myself’ has replaced ‘what is the next step?’ or simply, ‘how do I get started?’
This is not a good thing…..and it’s really no one’s fault but it should be a wake up call to people who have groups and are growing.
GOOD NEWS & BAD NEWS
The Bad News: The idea behind network marketing word of mouth advertising…..and this ‘sophisticated’ question [wink-wink], really means…..they’ve been looking around online and have begun to believe the crap about
cheap marketing systems that will ‘find more qualified prospects’ than you can handle. The influence from the plethora of con artists and hustlers is not going away…..the millions made on inexperienced people being told and sold millions can be made …..without much but a few “points and clicks of a mouse”….are making millions, NOT in network marketing but ON inexperienced networkers…..they are experts alright…..but at what?
The Good News: It is estimated that 65% of the average person’s purchases were a result of free, friendly word of mouth advertising.
The Apple I am banging out this post on replaced a PC….and I love it. My son told me to go back to Apple. Bingo- word of mouth.
My English Setter’s came from a breeder, recommeded by a friend…..and the list goes on and on…..so does yours.
Same with where we live, Kauai…came here for 3 days instead of Maui, based on a recommendation.
It works still perfectly, word of mouth advertising, in real life…it’s far and away the most powerful form of ‘advertising…… and you can learn to make a lot of money just by learning a few network marketing skills…..and talking to people.
And the answer to the question, ‘How do I market myself?’ is…….
That is the wrong question.
STOP MARKETING AND START ENGAGING
Networking is not rocket science or numbers games or spending money on advertising to ‘find the right people.’
It’s about talking to people….engaging.
The idea of setting up a site, driving traffic, social media with dozens of networks like FB, Twitter, etc., is not engaging.
Yet people pour hours and hours and dollars and more dollars into ‘marketing themselves’ …..some how believing they can ‘create’ an image that will market them ‘world wide, 24-7…..for some businesses…..yes…..but the ones who are successful spend $1000s a week….and how ethical is it to ‘project’ an image of success with this stuff when we’ve had none?
Engage like million dollar earner John Cini…..like myself John’s got a blog, twitter and FB and a couple other things…..that he spends 10 minutes on daily AFTER he has ‘engaged‘ several prospects daily.
PASSIONATE BUT IRRATIONAL
We are a passionate but irrational crowd….almost rabid to succeed.
We lose our common sense once in a while.
We are not in the public relations business, building images in the hope people will be attracted to us…..
We are in the talking to people, building a relationship and meeting who they know. That is networking….and at the core of network marketing success.
Blogging, FB’ing etc., is a nice arrow in your business….keep it under 10-20 minutes daily AFTER engaging people about your business.
If you learn and teach the skills and get good at teaching them to others……you’ll succeed.
And when you do, guess what?
Your team will market you!
You’ll have raving fans, a real set of credentials…..and word will spread…..word of mouth…..