how to create leads

18,000 people a month asked this.

Over 600 people a day want to know how to create leads.

That’s 18,000 a month.

I was not stunned by the question showing up in the top 15; I was stunned by the number of people who asked.

Actually, I was saddened and stunned.

The top earners I know, like the great Pam & Tony Bowling (63,000 a month), and the very top earner at 4 different companies, like Sherman Unkefer (over $200,000 a month) don’t create leads online.

They, like myself, are saddened by this ‘misdirection’ the lead peddlers and peddlers of systems that ‘allegedly‘ generate leads perpetuate.  The massive number of people who are buying into the ‘more leads is better’.  Even good friend and multi-million dollar earner/internet wizard Scott Reese does not use internet lead generators to build his MLM deals, and he’s a guy who has made over 100,000 a month

Heard about people making tons of dough with a lead generating system in an MLM?


Not people who say they do, but actual ‘see the check’ from a primary company one of these people is actually earning?

The truth is I got nothing against the folks pitching leads/lead generation systems.  That is not the sad part for me.

The sad part is so many people are buying…something that will never, ever get them close to success.

337 to 9800 – how to create leads

In April or May of 2004, I sat down with my wife, The Fabulous Davene, her 2 teenage daughters, a friend of mine and 2 couples.

We did a little name-game for about an hour or so, ate some pizza I ordered in and some salad.

It netted me 337 names.  I was still cashing checks from another company (never believed in ‘herding’ folks from deal to deal) so I started from scratch.

I paid my dues in learning and mastering a couple of network marketing skills and in 9 months became a Top 50 earner with a company of over 1,000,000 reps, building a group to over 9800 active people.

It was built just like all my top earner friends from warm market to warm market.

How?  How do you go from warm-to-warm so easily?

Lost Art?

List building is a lost art.

My biggest leadership tip is to learn ‘how to’ get at the warm list.   It’s a skill.

And no, I’m not an old school guy…or new school.  I’m a common-sense/results guy.

It’s fast, fun and cheap…and, it works.

All we did was teach people what to do and what to say so they heard the word ‘yes’ constantly, rejection-free, of course.  Another easy network marketing skill.

Skill is the handmaiden to network marketing success.

So why do 18,000 people need leads while others build huge businesses without them?


They just don’t know what to do or say so they burn through a shortlist and start looking for magic.

We simply knew how to build a list with people that enrolled as soon as they enrolled.

Then, we taught others how to do it and when you never run out of names and know the skills that get ‘yes-yes-yes’ all day long, money and time for leads and systems is not an issue.

You won’t have to bother friends and relatives.

Common sense isn’t so common, at least that is Mark Twain wrote.

It’s true.

Why would someone who knows how to get great leads and knows about network marketing put themselves and their organization in competition with EVERYONE who wants to buy from them?

Common Sense Stops This

Gee, that’s a tough one.  I’ll guess money.

Networkers, like you and I, are passionate but also irrational at times.  We want it so bad…we want it for our peeps so bad.

The ‘you won’t have to bother your friends and relatives’ line leverages people’s inexperience and fear.  Let’s regain our common sense.

If your cousin knew about something that would make $10,000 or $20,000 a month or more and he went out and did it…wouldn’t you be pissed that s/he DIDN’T bother you?

Of course.

Good news and bad news


We’ll be rolling out a skill on July 14th to show you how to get on the first page of Google in a matter of a couple of days, free.  We do it all the time.

Takes about 10 minutes a day.

Make sure you are on our list if you aren’t so you can get notified first.

14 of the 15 in the test group hit top spot(s) on Google in less than a week.

It’s Easy to Rank and Free

That, along with a content-rich blog will help, but leads and lead generators, in my 18+ years have never produced a single person who produced a paycheck in their ‘primary company’.  I’ve emailed back over 400 people and told them if they would tell me their company and pin-level (in other words prove they were making money, big money with their leads or system), I’d put 1000 people on a conference call and they could pitch them with me on the call endorsing them.

How many called me or emailed me back?

If you guessed zero you’re correct.

If you had something that good, don’t you think you’d ‘kill’ to pitch 1000 people with a Top Earners endorsement?



This is a game-changer.

If friends and relatives didn’t like what we had to say…why in the world would we think strangers will like it?

No, it’s not a trick question.  Just one that forces us to reclaim our common sense so we don’t throw away 1000s of dollars.

Now don’t get the idea that I’m an old school guy. opposed to new school.  I’m neither.

Leveraging both just makes sense and a lot more money.  But before investing in talking to strangers, we need to make sure we have the ‘art of conversation’ mastered.

Getting rejected by people, that we paid to talk to is just as painful as Uncle Harry telling us we are nuts when we pitched him.  🙂

What good are leads if you can’t convert them?


mark januszewski

world’s laziest networker

About the Author

  • Great stuff Mark!

    I totally agree from personal experience that what you say is true. I want encourage everyone to get the skills training that you offer here. They are great!


  • Hi Mark,
    What you shared is so true and insightful. I never looked at network marketing this way before and you pointed me to the right way.
    I am looking forward to the roll out of your skill training program. Could not get enough of your wisdom in skill-based industry.
    Kim San

  • […] How Do I Create Leads for Network Marketing? 7th Most FAQ; Here’s How Posted by Mark J on Jun 23, 2011 1 comment […]

  • Buy more leads, buy more leads it doesn’t work. You have to learn the skills of the trade before you can succeed. Thanks for the training Mark J.

  • Thank you for stopping by Kim.

    The example you set for your team is fantastic and the way you keep raising the bar on your own standards is a great lesson for all of us.

    Thanks for the inspiring example you set.

    Mark j

  • The thing is, if you can answer those 600 people per day with an answer they can handle you might be able to build your list of potential prospects for your primary program.

    I’m sure you already thought about that one Mark…

    Now all I need is the content rich Blog to send them to.
    As we communicated; since my last primary went bankrupt like so many do I bit the bullet and got my own name dot com a few days ago and am starting to learn how to build my “ME” branded web blog so that for future business I won’t have to scramble like I’m doing now just to catch up to being behind!

    I knew I should have learned this 10 years ago; but better now than never!

    Bruce Nelkin LMT
    soon to be
    (nothing there yet but hopefully soon!)

  • The best thing you can do is link your blog to your identity here…[thanks so much for stopping BTW, appreciate you]…….your name at the top of your comment is a link….once your blog is good to go…..reset the link in WP to your blog…

    mark j

  • Mark,
    Thanks so much for your wisdom, I’m doing very well in my company, its so true face to face, belly to belly. Is the best, But if it’s simple and a system is in place you can build anywhere. Oh by the way Iwill be building a team in Maui, Want to have a BP there. looking forward to it, I met a gentalman from Vermont that grew up in Maui, and thinks that what we have to offer will help everyone out. And its FREE, and we get paid…. I look forward to your emails, youtube video’s. I enjoy All of it. I’m from BeanTown (Boston).

    Thanks so much.
    Candi Muldonian

  • Maui rocks …..let me know if I can help you in anyway….

    we moved from Bah-Stun, MA here to Kauai….

    Thanks for stopping by and continued success Candi

    mark j

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