Blog   How an MLM Phone Chicken Used a Pencil, Index Cards & a Mirror to Overcome Call Reluctance


As the old saying goes……I’ve got good news and bad news.

The good news is your not the only person that gets call reluctance.

Look, I was a self confessed phone chicken.

Hell, I had just came off a $30,000 month and the other day I caught myself hesitating to call 2 peeps who are premium prospects!

Oh, yeah……it I could make it LOOK like I was doing something important…..instead of picking up the phone…….but I’m too old to live in these contrived forms of denial.

Everybody knows the beauty of MLM is that what to do first is clear……there is NO DEBATE……pick up the damn phone.

The bad news?  If we don’t overcome call reluctance 2 really bad things occur.  First, we fail.  That sucks.  Second, it damages  are already fragile self-esteem.

I mean do any of us want to tell our spouse or best friend we failed because we were a chicken?   So we keep it to ourselves……and it eats us up.   Now, we tell ‘fibs’ to ourselves and others…..about the effort we are making when, in fact, we are making no effort at all.   Our self-esteem erodes further.  And the downward spiral begins.

More fibs and false promises about how many dials we are going to make on the day that never comes – tomorrow.


I suffered, exactly that negative, self esteem crushing pattern while failing 5 times at MLM in the 1980’s.

My list was shrinking.

And the shorter my list got, the more call reluctance strangled me…..or should I say I strangled me.

And, by the way, I’ve never bought into the bullshit about ‘not wanting it bad enough.’  And you shouldn’t either.

I knew quotes, mantras and the Zig Ziglar, Tony Robbins Nike-esque motivational ‘do it’ stuff wasn’t going to make any difference.


How’s it worked for you?  About the same as it did for me, I’m sure.  Sounds great but the actions and results never changed, not really

Seeking a solution was a shock……a shock at how simple it was…..and it not only worked in me……it worked on every single person……every single time…..

And…..I’ve used it several times over the years…as soon as call reluctance begins to rear it’s ugly head….



All your goals realized will fulfill 2 highly personal needs of yours.

Pick 2 from this list.

  1. Liberty
  2. Autonomy
  3. True Health
  4. Helping others
  5. Spiritual Growth
  6. Recognition for creative expression
  7. Legacy

Every worthwhile goal will fill 1 or 2 things on that list.


STEP 1 – Decide how many hours you’re going to put into your business and take a pencil and schedule 80% of that time, in writing, to contact people about your business.

STEP 2 – Pick 2…..from that list of 7………..getting your personal pivotal needs met, the motives behind your goals is Step 1.

Write your 2 key needs on 10-20 index cards….20 is better than 10 and put them everywhere after writing on the other sides “I promise to contact people 8 hours [or whatever you committed to in Step 1] this week.  I always keep my promises”

STEP 3Print out this document, tape it on your bathroom mirror.  There is one for women and one for men.

The Only Partner You Can't Fib To

Read it out loud in the AM…..look yourself dead in the eye, wink at yourself and say, out loud…..”I always keep my promises”

Read it again at night…..and, I promise, within 2-3 days…’ll be shocked.  Effortlessly…..because you want the ‘night time’ read of this document to be favorable…’ll pick up the phone.

Imagine how simple this is to teach to your team……and combining that with the networking marketing skill of duplication we have for you……it’s game over.


Once you move into this level of honesty with yourself….and share the solution with your team……they will LOVE you confessed to being a phone chicken, relieved…..and they’ll embrace this simple solution.

All the fancy stuff about leadership, empowerment, relationships and motivation is dwarfed when we bond over a common form of suffering…..and work together to overcome that suffering.

It’s huge…..and you and your team will make more calls…..good for everyone.


mark januszewski

world’s laziest networker

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