Enrolling Prospects in MLM is the target for most people. And it is why most people fail.
WHAT!
Isn’t enrolling prospects in MLM the point? My MLM to be more specific?
As the old saying goes, “How’s that working for ya?”
Probably about the same as it was working for me… it wasn’t.
Enrolling Prospects In MLM
You’re probably thinking, “If that isn’t the target, what is?”
But really, and be honest here, you’re already thinking that I am off base on this one. Hell, I would have thought the same thing too. This is known as defensiveness. The facts were, at that point in my (failing) MLM career, horrible and I was always complaining about it.
Are you? Complaining?
Complaining about close-minded prospects?
Stalling?
Reps that join and do nothing?
So check me out then… Right after I get done complaining to a successful gal about not enrolling prospects in MLM… she asks me if, maybe, it was something I was doing… and I got defensive. So she asked me if I’d be willing to listen to what “this guy” had to say about enrolling prospects in MLM.
So I did, reluctantly… defending “my performance” in my mind. See, at that point, I had not figured out the BIGGEST LIE in MLM, “You just have to find the right people.”
So I went to see a business mentor of mine and he cracked the code for me.
How?
He asked me about my numbers… you know, dials, contacts, presentations, and sales… AKA a CAPS report.
They were dismal. I defended them, blaming the “closed mind drones” and “lazy people” that did join.
Then he quoted Huxley, who said, “The facts don’t cease to be the facts just because we deny them.”
So I surrendered, listened to this “guy” the successful upline gal had led me to and heard one question that altered the destiny of our lives.
Did I suddenly get great at enrolling prospects in MLM? No, not great but there was an instant improvement. More importantly, my new teammates were now being shown the correct way, produced, stayed in and taught others fast.
So the big question?
Storytellers
The best storytellers enroll prospects in MLM faster and have more of their teammates succeeding quicker. Want social proof?
Who’d you like to sit down and have a cup of coffee with?
That cool uncle who told great stories or your geometry teacher explaining tangent and cotangent?
Being a great storyteller has more to do with the words you pick… and there is a great little trick in this storyteller skill.
Remember two things…
ONE: The reason you’re telling the story… pretty easy now that you know who they are actually joining.
TWO: Facts tell and stories sell.
So, leave a comment and let me know how you feel. I’m in Paris and I’d like nothing better than to field a few questions you have 🙂
believe
mark januszewski