They really want everyone’s money.

These clowns selling ‘attraction marketing’ courses are rapacious predators.

Folks, attraction marketing courses are a crock of bullshit….and the principles behind it, which are solid, have been so twisted to create a bogus market, its bewildering.

Reformatted by marketers to:

1] Broaden the base of customers

2] Make old as dirt concepts seem revolutionary…..all designed to leverage fear/inexperience with one thing in mind….

3] Your money.

This is the same group that wants to sell you courses on EVERYTHING:

  • Listening Skills Course [huh? shut mouth, pay attention..save 200 + bucks]
  • Asking Questions Course [Funny.  Want to save another $200?].  Try this method…….  ask people if the have any problems and what they are….shut ‘pie-hole’ ….then…..IF you can actually help them, ask this question “Would you like to do something about it?”  It works, it’s polite, IT IS HONEST and it makes it easy for you and the prospect.   I have a theory…..about that question……it is honest and there are only 2 possible answers.  If they don’t want to do anything about it, leave them alone.  I bless them and get off my butt and go talk to a few more folks.  I certainly don’t need to learn how to build a fake relationship to bring up the business and I certainly don’t need lessons on how to use the prospects words against them.  Here it is.  We are pitching people on our business, why pretend we are not?
  • Attraction Marketing Courses [Remember your Mom and Dad telling you about manners?  Send them the 200 bucks and 30 a month these bozo’s want from you so you are magically attractive…the 30 a month is to what?  To keep you from becoming ‘unattractive?’ :)]

Before we get to the principles behind it ….. let me explain what I mean by reformatted by marketers by asking you to slip out of your networking or internet marketing mindset for a moment.

Sometimes if you look at a principle as it appears in an example that does not affect us our prejudices vanish and it’s much easier to capture the concept.

Let’s look at the beverage industry.

Hydrate.

Big Buzz word in marketing things like Gator-aid and it’s competitors.

Hydrate.  Bullshit

The word is…….and always will be THIRSTY.

When you are thirsty, drink something.

The word is THIRSTY……not hydrate. 🙂

Been going to the gym for 25 plus years……I bring a gallon jug with me.  I do cross training.  I drink about half of it at the gym and the other half during the day.

I don’t need to hydrate.  I drink water when I am thirsty.

Hydrate?  Give me a break.

But it sells a lot of over-priced sugar-and-water drinks that make people believe they will perform better.

They sell at lot of that crap…….that no one needs if they drink water and eat a piece of fruit or two.

OK, you get the point….let’s get back to ‘attraction marketing’ courses and apply the same principle.

Dale Carnegie wrote a book and developed a course call, “How to Win Friends and Influence People.”

Fabulous.

Here it is in a nutshell…free.

37  sentences, most 1/2 sentences.

And everything, and I mean everything you need to do to create an environment so folks will be more likely to like you, follow you, find you ‘attractive’ as a person is there.  Master a sentence a day.  Oh, did I mention it was free?

……and it’s all keyed in sentence 2 of the first 3 sentence portion of the outline, “Give honest and sincere appreciation.”

The key word, of course, is ‘honest.’

But a couple of marketers……who try to make a living by renaming classic material and claiming it as ‘revolutionary’…..coined the phrase, ‘attraction marketing’…..just like the beverage peddlers substituted ‘hydrate’ for ‘thirsty.’

They want us to believe they know the secret to ‘attracting’ people and the truth is their ‘work’ is disingenious……violating the very foundation of getting people to like you.  How ironic is that?

Besides that, and you and I are to blame for this, they make promises that are simply not true……..

The right people will be attracted to you and you’ll be overflowing with qualified prospects…….we are partly to blame because, as the only saying goes…..’you can’t cheat an honest man.’  And the honest person knows they need to talk to people, not build a trap, funnel or any other nonsense.   It’s work, not gimmicks.  And if we do the work…..golly gee…..our check goes up and what do you think happens next?  Authentic and earned attraction that is effortless……as a matter for fact the LESS SMOOTH we are …..more attractive we become…..you know?  If Mark can make that much I can too and a lot more…..he’s kind rude, outspoken and lazy 🙂

THE BAD NEWS…………if you haven’t attracted the right ones now….buying a site or course and believing in attraction marketing is not going to get it done ……

Let’s face facts:

  1. it never worked anyway
  2. learning how to be nice with a hidden agenda…..only attracts …drum roll please….people with hidden agendas  [the Law of Attraction is nothing more than this: like attracts like]

Before you buy one of these silly courses think “Rocky

Remember the movie “Rocky” …..he understood the law of attraction.

He is giving advice to a young girl and tells her, ‘you hang around with yo-yos, you get yo-yo friends, you hang around with smart people, you get smart friends‘……and that’s it.

Of course I have an agenda here.  The real problem I have with it is that …..and we proved it 2 weeks ago to make a point…..once you drop your dough……it is one upsell after another.

Made a bet with my friend Doug…..about at $197 course.   Our bet was on the number of upsells.  Course was about 5 hours, 2 webcasts.   Halairous.  First one was why you need this to find people….sold that hard…..very adriotly……second course was about the tools you need to set up a marketing system[s] to find them.  I won the bet with Doug…..5 upsells when we stopped counting, laughing too hard……all of course were affiliate programs…..

Attraction marketing courses follow the same model…..upsells……and distraction from the main thing.  Only it’s not just your downline……these bottom feeders are quite nasty and defensive……but the truth is they are what they are.  Looking to make money on everyone’s downline with material that is free.

As good friend Jimmy Bartlett likes to say, “If they are so good at it and have so many leads why don’t they build a downline?”  Silence or the usual……we want to help everyone, we love teaching and don’t join anything so we can be impartial.  Bullshit.  Even my blind 88-year-old Mom can see that.

Why are there so many suckers for this ‘attraction marketing’ and poorly plagiarized material?

First……it appeals to the slothful & microwave crowd…and we can all be a little lazy and ‘want it right now’ if we don’t understand it’s a business.  Second, another way to not pick up the phone……they’ll come to me.  Third, it feels good to BS ourselves into thinking we can attract people to us by ‘pretending’ to be nice…..or better yet…..get a website that proves we are nice and attracts people to us who are interested in networking and are like-minded.  Gimme a break.

Believe in it?  Great.  As my friend Tom Holden [million dollar earner +] likes to say, “how’s that working for you?”

I rest my case.

Before I go any further……I am not saying no one has anything to offer……I am saying these folks who trying and suck cash out of every organization on the globe can be quickly seperated from the real thing if we do some work…..

Once you get through these PROVEN methods …..provided FREE……you’ll know why I am writing what I am writing and more importantly you’ll be able to make great choices with the money you invest in yourself.  50 Free Books, no upsells

Carnegie’s classic gets down to one simple thought……’Be nice, people will like you.’  What an amazing concept.  His material gives us all some pointers on how to be nice.

My Mom called it manners.

Coach Wooden said, “Respect the rights of other before your own feelings and the feelings of others before your rights.”

And learning what to do from Dale to be nicer and using Wooden’s tough but elegant idea to temper our hidden motives will teach each of us more about ourselves and leading others than some buzz word marketers can.

Why?

What they are selling is a lie……that prospects will flock to you…….and …….clearly, they are trying to sell something that the Master Teacher gave away, the Golden Rule, 2000 years ago.

Skills, how to talk to people…….not how to listen so we can use their words against them …..will attract the leaders in your group to you.

Why?

Your honesty and sincerity will awaken the sleeping giants within the reps who are in your group now…..and that will inspire action……

Action, not attraction is where the money is.

The big money is awakening those sleeping giants by being more attractive to be around.

After all, once you learn the skills and teach them, they can create prospects on demand.

How?

Don’t let them buy nonsense…..let them know the truth….action, not attraction, is the requirement.

Hydration is a gimmick.

Attraction Marketing is a gimmick.

Consider Coach Wooden urging us to ‘consider the rights of others before our feeling.’

Sure, we all want to make it big….we imagine that and have a ‘feeling’ about it.

But isn’t obvious that using ‘gimmicks’ to attract people is a violation of their right to honest transactions?

Don’t fall for it, don’t let your team fall for this ‘feel good’ nonsense that will not build a business.

Want to attract a ton of people?

Go get the biggest, fattest check you can.

When people ask you how you did it tell them the truth and ask them to join.

Just like this…..and tell me, if you would, if you believe this would be attractive to you.

“I learned what to say and do, I practiced a lot for about 2 days and I did a little work everyday.  I can show you how and will match your effort.  So what would be easier for you Ms. prospect?  To let someone who is succeeding work with daily or to keep doing what you are doing?

believe

mark januszewski

world’s laziest networker

About the Author

  • Mark,
    My stomach hurts from laughing so hard…Again, you hit the nail right on the head…Common sense tells you that, if these techniques worked, these”gimmick” peddlers would be at the top of every network marketing plan on the planet…And guess what~ They wouldn’t be selling it to people that weren’t in their down-lines…Just my opinion.

  • Amen! I was one of those people who spent the $197 a few years ago…..distracted me for a few months, finally started to understand the material, and then another email came suggesting the “next” step…..spent $497 on this package…I think it was supposed to build on the previous package….continued to be distracted from the actual day to day work of the business I was trying to do…..I don’t even remember now what that business was, but I learned and learned ideas I was never able to put into action. Bottom line, Mark is right! Be honest, keep your ethics about you, use common sense, know your product or service and just pick up the damn phone! If people sense you’re truly interested in them, they’ll respond….take it from there…

  • thanks for stopping by Artie…..you know it was meant to help ALL of us laugh a little bit at ourselves….

    some people take it to damn serious 🙂

  • WOW…….you said in 50 words what it took me 15oo to say….

    Great to hear from you Lisa, hope it is going better than you hoped!

    any chance you write the next one?

  • Good honest stuff,
    What works, and truly respects people at the same time is always the most attractive.

    By the way…
    I’m still laughing from the “Ladies and gentleman, this is a telephone” statement.

  • Hi Lisa —

    I can’t resist a sequel to my reply from yesterday. Took the time to “really” read Mark’s post. I think he has merit in some of his statements, yet I think he may be “missing the point” when it comes to the effectiveness of attraction marketing, done correctly. To me (one that has limited ability to be “out there” getting inside a person’s 3 foot circle), attraction marketing, done the way some do it, is a way to greatly diminish the time spent chasing after those that are not truly motivated to step out in faith to begin to develop their own business.

    I can tell you from personal experience that I have some God-given ability to establish rapport with total strangers…to get the conversation around to what they’d like to change about their lives…and sometimes even to get them to take a look at my core business. Do to the force of my personality (and my enthusiasm), I have gotten many to take the plunge. None of them are still in the business today.

    What I know is that it is impossible to create, develop and maintain inner motivation to change in another person. When the “thrill” of the challenge wears off, and they become aware that there is hard work (LOTS of hard work) needed to get their business going, they give up. Leadership issues? Maybe…maybe not.

    What I’ve learned is that one can significantly reduce those instances by shifting one’s target market. That is…instead of the traditional “warm market” approach (which still has its place), concentrate one’s efforts on those that seek you out (are ATTRACTED) to you because they’ve gotten to know you, like you and trust you…and that see value to them in what you do. One’s success rate goes way up and one’s discouragement rate goes way down. That approach makes lots of sense to those that may have restrictions to the time they have to spend on prospecting/business building.

    What do you think?

  • Aloha, Mark —

    I appreciate your comments and, believe it or not, I was not taking your comments regarding Attraction Marketing courses to task, not at all. A couple of years ago, I was “victimized” by one (or more) of those that took the process of extortional “dripping” of valuable content to newer, higher levels. Unfortunately, it was done while extracting sums of money that were not a “mere pittance” to the recipient(s). BIG lesson! I’m amazed at the audacity of some of these folks.

    However, I stand by what I said regarding Attraction Marketing, the “process”. Common sense? Sure? Do many know it? Do many know HOW to do it? Apparently not. Otherwise there would be less magnetism floating around mingling with the “black belts” and so forth, and more folks looking for their own “tribe”.

    You ask how many I have signed up using Attraction Marketing. Don’t know that the question is relevant here, but I will answer honestly…None (so far).

    However, I have purchased leads…I have not only repeatedly exhausted my warm market list and alienated friends to the Nth degree…but I’ve also spent hours talking up total strangers (to my wife’s chagrin no less) at the super market, drug store, filling station and so forth. I have this way of finding “common ground” with them, usually in 5 or less questions. A gift? Nah…just being interested more in learning about them than I am them learning about me. By the way, I am now barred from every commercial and/or retail establishment within a 5 miles radius of my home (ok…ok…that’s a bit of hyperbole), but I think you see what I mean. The pay-off has been dismal, because, as I stated to Lisa, you really can’t create lasting self-motivation (for having one’s own business) in those that don’t already have it and are merely looking for a good place to utilize it.

    I am ready to change my approach (despite being quite gregarious and smiling alot when it’s appropriate), and I am ready to be smarter, more efficient and more economical. THAT was my point to Lisa…she and I had had a conversation earlier and I got from it that A.M. was a taboo from where she sits/stands/whatever. She cited you as a resource for her position and was kind enough to forward this blog piece.

    Mark…I know of you from my own involvement with those mangosteen folks. I know you know network marketing better than I. I also know what is more likely to work for me, given my own personal circumstances. I may be wrong, but that will be my current direction (blog…social media stuff…the whole gamut), unless a White Knight either chops my head off or takes me to someone’s “boot camp” for the digitally disadvantaged. I am ready to accept that business development in this fashion will likely be relatively slow.

    Great hearing from you. Hope the surf’s up today.

  • Trust me…..I am not missing the point Bruce…..

    No one is opposed to attraction marketing……just the clowns selling courses about it…….

    The core of attraction marketing is really manners and understanding that the subconscious mind makes all the decisions…….

    Once we know this and improve our manners and graces……establishing rapport is easy…..not a gift……
    http://worldslaziestnetworker.com/Rapport/player.html

    there is no question some folks, like you, naturally understand without knowing how to teach it to others……congrats on intuitively knowing…..

    God gives all of us the ability …..to relate and establish rapport……the article is about charging people for stuff that is over 2000 years old and free……not whether or not ‘attraction’ exists…..

    Honesty, manners and understanding how to say 2 sentences that establish instant rapport …….is free

    We can debate whether or not it really works another time 🙂 but that people are ripping people off does exist and the list of 37 sentences [link in article] is free and blows all the crap for sale away

    thank you so much for stopping by and take the time to respond……..

    believe
    mark j

  • Mark —

    To answer your 1st question:

    Friends and family “listen” out of politeness or some sense of obligation; most are not naturally motivated to truly weigh the benefits of establishing independent streams of income for various reasons (many just plain stupid)…those to whom one speaks as a result of attraction marketing have at least initial acceptance of what one presents…they are already (prior to talking to me) motivated to change some aspect of their life.

    That said…it’s still not easy and I do not offer attraction marketing as a panacea for all NWM ills.

    I’m open to a better way…one that may help me “work around” some issues regarding how I must budget my time.

    Bruce

    P.S. Thank you for the links; I will be busy absorbing your information.

  • OK…if I sounded like you sounded back in the late 80’s, then maybe you can guide me so that someone else won’t one day tell me “…those that ignore history are doomed to repeat it…” (or something similar).

    I am going to be reading your stuff tonight; I will do what it takes to be successful.

    Talk to you soon, Mark; thank you for responding so faithfully.

    Bruce

  • the idea of branding ……. sounds great…makes sense…..seems like fun……

    it does not work

    here is why

    the brand people are building is built on what?

    how can we brand ourselves prior to achievement ….. ??

    how is ‘being an expert’ when we are not…… attractive?

    learn some skills…..they are free

  • I’m in the middle of your 84+ minute series…gotta admit that, so far, the logic is impeccable…just want it understood that I am not sure that we are talking about different things.

    To be sure, I was attracted to you because of a viral connection to someone else that knows of you and seems to trust you. You did NOT seek me out, I sought you. Thus…a mini-instance of the “attraction marketing” of which I speak.

    Of course I want to know how better to approach suspects/prospects. That’s not really been my downfall thus far. My single biggest shortcoming (I think) is no list(s)…unless you will also be telling me that the fortune is NOT in the list.

    OK…headfingh back to your material.

    (Oh…by the way…your blog is a component of attraction marketing, isn’t it?) Also…you mentioned Big Al. One day a few years ago, I ate lunch sandwiched between him and Michael Dlouhy. In fact, my wife and I ate dinner with Michael and Linda the night before. Those two guys are walking examples of attraction marketing even if they do not use the words. Mentoring For Free…? The “Colors”??? 10 Steps…??? All components of a “system” designed to draw (attract) people to you rather than you seeking them out…one that Art Jonak has adopted and run with – after he married Big Al’s daughter???? 🙂

  • 🙂 🙂 🙂

    I looked over your last response and it was like listening to me in 1988, ’89…..coming off my 5th failure…..

    One man had the kindness and courage to tell me I was wrong, wrong in my thinking, wrong in my attitude and mostly wrong about this business…..and this was in 1993 and i was failing again….stupid relatives, unmotivated freinds….blah blah blah….

    he spends about 30 minutes with me…[you can see this story on at My Story, Your Story in the skills section of http://worldslaziestnetworker.com ….about 10 minutes

    let’s fast forward to 1994……I same guy, same ‘lazy’ friends….same negative family……same ‘burned out on network marketing home town’…….but I did what he said [lost my ego, blaming others is ego 🙂 ] …..and son of a gun….60 days later I am at 3000…..a few months later 10,000 a month…..

    It was about me…..and I will take a little risk here and tell you point blank….staying loyal to ‘attraction marketing’ will break you in 2 ways

    1. you’ll never learn what i did that day that my life changed as long at you think its them, not what you are saying

    2. if people who know and care about us turn us down and we go attract 1000s of new folks…..guess what happend next? Yup….they say no….

    believe
    mark j

  • Those that ignore history are doomed to repeat it……on this we agree 🙂

    I failed 5x in the 1980s…..and was failing in the again in 1993…..

    What I learned was…..

    Maybe, just maybe I failed because of what I said to the prospects

    …….you will find this a freeing thought if you are a fan of this idea.

    “Be more concerned with what is right, not who is right.”

    when you view My Story, Your Story….you will understand what happened to me ….and later you will hear that the prospect has nothing to do with the outcome…..

    If you get this…..maybe, just maybe, things can change. For things to change I had to change…..

    view the video at http://freenetworkskills.com again…..

    pay close attention to what I claim we are offering prospects……if you agree with what I say we are offering and you agree with what most people want…….then……you will not be able to come to any other conclusion than this….

    The potential prospect has NOTHING to do with the decision…..we can easily get 94% to agree to look with an open mind

    so my question…..if it is possible for you to let go of your disappointment [i sure was disappointed] ……..for a second……is this

    If you had been able to say something in less than 30 seconds to everyone you had approached and 94% said ‘yes’ …..do you think your results would be different?

  • Mark,
    This one was a doozie!

    Best part, you gave the ‘secret’ formula,
    The cycle is: thought :::> belief ::::> action :::: > result

    Stick to the basics (talking to people), be honest, have integrity, and do the action, that’s what will attract what we’re all looking for. No magic potion, no secret code, and no tricks. The number one skill missing in most people’s skill set is LISTENING. When we listen to others, we attract.

    I’d rather build a solid organization slower, with people that are honest and hard working, than faster and not trust my organization, others may chose different.

    Aloha.

  • Thank you for stopping by…..

    I love the ‘stick to the basics’….you said in 4 words what I needed 1200 words to say 🙂

    enjoy the summer and your lovely daughters

    Aloha

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