Blog   Addiction to Leads And Lists Is Killing MLMers, Break It Now

RIDDLE

The Sun and the Wind were having an argument…..

Who was stronger, who was more powerful……

Wind says, “I know how to settle this.”

Sun says, “How?”

Wind points to a guy in Boston outside Fenway Park and says, “I bet I can get him to take off his coat.”

Sun says, “I’ll take that bet.”

Who wins the bet?

ADDICTION

Miriam Webster defines addiction this way:

1 : the quality or state of being addicted <addiction to reading>
2 : compulsive need for and use of a habit-forming substance (as heroin, nicotine, or alcohol) characterized by tolerance and by well-defined physiological symptoms upon withdrawal; broadly :persistent compulsive use of a substance known by the user to be harmful

Why am I writing about addiction in an article geared towards marketers?

The Link to Your Wealth is Not On-line Leads

It seems that no matter who I talk to they have a compulsion to generate leads and lists that becomes an addiction.  And,  like all addiction, it seems like a good idea.  It’s mind boggling how this entire community of folks working from home has become so focused on the size of the list, followers on twitter and lead generation….. Instead of doing business.

And there are plenty of ‘pushers’ out there……just like drug dealers……telling the lead-list addicts that it is a numbers game…..and more leads means more money.

Bullshit.  Only the addict can’t see it.

Addicts believe that the “thing” they are addicted to will make them feel better when, in fact, it leads to their ultimate demise.

This obsession with collecting names, evaluating systems that will get names, how-to courses to develop names isn’t going to make anybody any money, just like gambling doesn’t make the compulsive gambler rich.

Do we need people to talk to?  Yes.

Do we need 50 or 100 “white hot” prospects a day?  No.

EVERYBODY WANTS 3 THINGS

  1. More money
  2. More time
  3. Lower taxes
What are we offering?
  1. More money
  2. More time
  3. Lower taxes
The Magic System & Lead Peddlers Are Playing The Old Shell Game

But it is old shell game with the lead peddlers and system hucksters…….if they can get you to believe you need more names to succeed, you are buying.

The question is not more names……it’s why people say ‘no’ t0 us if we are offering EXACTLY what they want.

It really doesn’t matter how many names and numbers and emails and friends on facebook and followers on twitter we have if we don’t know how to convert them to sales.

This addiction develops because people start with a list without first learning the skills to make it easy for prospects to say “Yes” to looking at what we have to offer with an open mind.

So, new reps burn through a list, get no results, and start looking around online to get more names.  It never occurs to them it might have had something to do with what they said and what they did…..

Until We Figure Out Why People Say 'No' We're Screwed

As long as people buy the biggest lie in MLM…..you just have to find the right people……they prevent themselves from improving…..improving what we say and what we do when we talk to a suspect.

Success leaves clues.

If friends and relatives did not like what we had to say why in the world would anyone think strangers are going to like it any better?

SEQUENCE

Suspect – A name and a number

Possibility – A suspect who agrees to look

Prospect – A possibility who agrees to look and expresses a reason they should

It’s not about how many suspects you accumulate; it’s about how to convert 90% or more of the Suspects that you contact into Possibilities.

A simple skill, “Most People” will convert 90% of the Suspects you speak to into Possibilities.

PERSONAL DEVELOPMENT

There are plenty of “pushers” who will feed this addiction and help the addict believe more leads means more money.

The truth is we can break this addiction by being honest with our selves…… As the old saying goes, “The truth will set you free”.

The truth is we need to develop personally by understanding the crucial skill required is communication – the only difference between people making big money and people failing is what they say and what they do with suspects not the amount of suspects that they have.

Once we know what to say so that 90% or more will look with an open mind it’s easy to build a large organization.

THE RIDDLE? 

The Sun and the Wind were having an argument…..

Who was stronger, who was more powerful……

Wind says, “I know how to settle this.”

Sun says, “How?”

Leads Mean Nothing If You Don't Know What to Say

Wind points to a guy in Boston outside Fenway Park and says, “I bet I can get him to take off his coat.”

Sun says, “I’ll take that bet.”

Who wins the bet?

So the Wind blows harder and harder.  And the harder the wind blows the tighter and tighter the man hangs onto his coat.

This goes on for 15 minutes.

The Sun says, “Mind if I give it a try?”

Wind agrees.

Sun smiles, it warms up, the man takes off his coat.

Common sense….

Calm down and smile……you’ve been doing network marketing since you were 6 years old…….

Just learn a couple of skills and teach them to your people…

We offer them at the site free……simply learn and give away what you learn…..there is nothing for sale at the site these days……both the courses we offer are sold out for the year

Come on, smile, relax and reclaim your common sense.

believe

mark januszewski

world’s laziest networker

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