BREAKING FROM COMMODITY HELL In relating Oren Harari’s book, Break From The Pack,  to network marketing we’ve discovered in the last 4 blogs that we are in commodity hell.  If you haven’t picked up this series leveraging others people’s wisdom you can go to the beginning of the series by clicking right here. I’d be remiss if I didn’t admit I’ve really pounded, from several different angles, this...

CHOOSING TO STAY IN COMMODITY HELL? We say “no” but our behavior belies our thought. Denial. Getting out of denial is key. Denial will keep anyone stuck in anything, we all know this. Well, that’s not really true.  Folks in the Master Key Master Mind Alliance know this, just like any business student does. A few days back we started a 5 part series about how every deal, to a prospect, sounds the same. A lot of what...

ITS ABOUT THEM, NOT YOU Over the last few days we’ve been discussing Oren Harai’s brilliant work, Break From the Pack. Harari’s premise is that we are in commodity hell and we laid out 4 keys to avoiding sounding like everyone else. It’s not that your deal is not special, it’s that 3 key points about what you do sound just like everyone else…..your pitch sounds just like theirs. Stay in denial,...

IF YOU SOUND LIKE EVERYONE ELSE? Snooze fest……zzzzzzzzzzzzzzzzz And while we may not THINK so, that is exactly what is going on for prospects these days. In yesterday’s post we shared our discovery about being in commodity hell and touched on how Oren Harari’s brilliant work, Break From the Pack, gave us a huge edge. What’s commodity hell? We all sound the same to the prospect……those wonderful...

WELCOME TO COMMIDITY HELL Oren Harari’s breakout business book, “Break from the Pack” should be required reading for folks starting a home-based business. See, I thought my company and plan and products were unique. I did not know, for a time, I was in commodity hell. “Yeah, that’s crap,” I thought when I first discovered this concept of commodity hell. My product is ‘unique!’ My pay plan is...